Blog
What changes when generative AIs answer in your place, and what it costs to stay invisible.
An AI visibility report changes nothing until it is deployed: what happens after the scan
The scan is the easy part. What matters is the path between the diagnosis and the file your domain actually serves, and that path depends on your platform.
Google is paying publishers for AI answers. The cheque is not for you. The criterion is.
Google confirmed an invite-only pilot that pays sites when their content shapes AI Overviews, AI Mode or Gemini answers. Small businesses will not be paid. The payment rule still applies to them.
How long before you see an effect on your AI visibility?
Days to weeks for answer engines to re-read a technical fix, months before regular citations. The two clocks, what each publisher documents, and what never speeds up.
Google degraded its own European search results. Local businesses pay for it.
Since September 8, 2026, live prices are gone from hotel, flight and restaurant units across the EEA. Aggregators moved up. The businesses themselves moved down.
Asking ChatGPT whether it knows you measures nothing
Two ChatGPT answers to the same question share only about a fifth of their sources. A one-off test is a dice roll, not a measurement.
Google swapped models in AI Mode, and the citations vanished for a day
On September 2, 2026, Gemini 3.8 Flash landed in AI Mode. On the 3rd it stopped citing sources. On the 4th Google fixed it. What that says about your visibility.
GEO, AEO, GSO: what actually separates them, and which one applies to you
GEO, AEO and GSO name the same concern: being cited when an AI writes the answer. What separates them, and what actually matters for a small business.
Google just opened its AI visibility report to every site. It counts impressions, not clicks.
Since August 31, 2026, every site can see its impressions in AI Overviews and AI Mode inside Search Console. The report shows exposure, never traffic.
What our own site exposes to AI, and what it turns away
A verifiable inventory of the machine-readable files biencite.fr serves, the crawlers it lets in, the two it refuses, and what none of it proves.
Google stopped penalising parasite SEO in Europe. Your UK results are untouched.
As of August 30, 2026, Google's manual actions for site reputation abuse no longer affect results in the EEA. What that moves, what it does not, and why the UK is a special case.
Structured data for AI: where to start on WordPress
Your WordPress SEO plugin already publishes structured data on every page. The first win is fixing it, not adding more. What Google actually requires.
Blocking AI bots with one click can cost you Google: what changes on September 15
Cloudflare now sorts bots into search, agent and training. From September 15, 2026, a badly set block catches Googlebot too.
Shopify, Wix, Webflow, Framer: what your platform actually lets you do for AI
Your platform controls part of what AI can read on your site. In 2026, all four major builders opened up llms.txt. Here is what is still locked, and what it costs you.
Google is putting links back into AI answers. The clicks are not coming back.
On August 25, 2026, Google brought developing-topic link carousels to AI Mode. More links on screen, but no measurable return of the traffic AI answers took.
What AI Overviews did to traffic in France, in nine days
France got AI Overviews last, which makes it the cleanest before-and-after we have. Heavily exposed sites lost 23.1% of their click-through rate.
ChatGPT starts running ads across Europe on August 24: what it changes for you
OpenAI opens ChatGPT Ads to 31 European countries on August 24, 2026. The ad slot becomes buyable. The recommendation still has to be earned.
What an AI visibility scan actually measures, and what it cannot
An AI visibility scan measures technical eligibility, not a promise of citation. The 3 axes, the 19 signals, the 4 verdicts, and the cases where the tool is useless.
Your robots.txt is not a lock: AI bots walk past it, and OpenAI says so
OpenAI documents that robots.txt rules may not apply when a user triggers the visit. Google documents the same thing. Here is what that actually changes for your site.
How much does an AI visibility audit cost in 2026?
From free automated scans to five-figure agency engagements: the real 2026 price bands, what each tier actually delivers, and the four cases where you should not pay at all.